Director of Community Relations - ALF

1 week ago(1/11/2018 3:43 PM)
Job ID
# of Openings
FT (Full-Time) = Eligible for ALL benefits (employee works 30+ hours per week)


Juniper Village is dedicated to nurturing the spirit of life in each individual whose life we touch so that we may all live fully throughout all seasons of life.  We do this by encouraging an active body, an engaged mind and a fulfilled spirit. 


Juniper Village owns and operates assisted living and skilled care communities in four regions across the country.  The company’s operations are designed and managed to provide the finest quality personal service and exceptional care to foster healthy and independent lives for those who live and work in our communities. The company’s team of experienced committed individuals is deeply committed to achieving the company’s mission and balancing quality in service, program and environment with financial stability and prosperity.  Together, we nurture the spirit of life.


  • Ensure compliance to Juniper Communities’ philosophy and hallmarks as well as all written policies and procedures that govern the operation of Community Relations Department.
  • Ensure effective communication to Leadership team regarding marketing, sales, and census issues.
  • Develop and implement marketing plans.
  • Organize a networking and community outreach program. In compliance with Alive in All Seasons mandates.
  • Effectively track and cultivate all prospects utilizing REPs.
  • Ensure that a census of budgeted occupancy or higher is maintained.
  • Monitor and manage the marketing budget within established guidelines.
  • Set, track and accomplish goals on a timely basis for completed calls, mailings, leads generated, appointments set, presentations and closings as outlined within Quarterly Marketing Plan.
  • Maintain a thorough working proficiency on the lead management system, REPs.
  • Develop a rapport and positive relationship with prospective residents.
  • Ensure that model suites are well maintained.
  • Perform continuous, ongoing supervision of Community Relations Department team members including but not limited to training, disciplining, counseling, motivating, and evaluating.
  • Assist in the planning and implementation of the In Touch Orientation and in service training, touring, and presentations.
  • Provide tour training and customer service training to staff.
  • Make written and weekly oral reports and meets as directed with the Executive Director concerning the operation of Community Relations Department.
  • Complete reports as required.
  • Oversee and/or coordinate new resident move-in process with appropriate team members as outlined in the Residency and New Beginnings policies and procedures.
  • Work in concert with other members of the Leadership Team.
  • Conduct effective sales meetings.
  • Submit recommendations to the Executive Director for budget completion, equipment, and supplies.
  • Ensure adequate supplies and equipment are available to meet the day to day operational needs of the Community Relations Department.
  • Participate in weekly census call and focus calls as required.


  • A High School Diploma, an Associate, or Bachelor’s Degree in Marketing is desired.
  • Previous sales and/or marketing experience in healthcare or service related setting.
  • Computer literate.
  • Knowledge of the physiology and psychology of the older adults and the needs of the caregiver.
  • Must be able to read, write, speak, and understand the English language.
  • Presents a highly polished, professional image, appearance and manner.
  • Must not pose a direct threat to the health or safety of other individuals within the community.
  • Attends and participates in mandated yearly training programs and all required meetings.
  • Must be able to manage time efficiently so as to achieve goals.
  • Adheres to all Human Resources policies, procedures, and code of conduct.
  • Respects confidentiality of information and Resident’s rights.
  • Performs job in a safe manner, using proper body mechanics, infection control, etc.
  • Responsible for proper care of all property, equipment, supplies and financial assets involved in the performance of the job.
  • Performs other duties as required.


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